Campaign Concepts
NEAM faced a fragmented marketing identity. While campaigns were tailored to specific demographics, they lacked cohesion in messaging and design, making the brand feel disjointed and limiting overall impact.
To address this, I launched the “Be Part of Something Beyond” campaign, unifying its message around empowerment in STEM and spotlighting aviation pioneers like Amelia Earhart and Bessie Coleman. Supported by social media and out-of-home advertising, the campaign strengthened brand consistency, increased foot traffic, and reinforced NEAM’s leadership in education and community engagement.
Developed pitch materials for investors, highlighting the museum and supporting campaign.
The Outcomes of the Campaign
The "Be a Part of Something Beyond" campaign, running from June to December, positioned the museum as more than just a museum but as an epicenter of exploration and creativity. It helped generate a $19,000 increase in raffle and admission contest revenue and drove year-over-year growth in multiple areas. This boosted foot traffic and reinforced NEAM as a destination for inspiration and discovery rather than just a hangar filled with airplanes.
