Campaign Concepts
NEAM has built a strong brand presence through targeted paid media campaigns focused on families and STEM enthusiasts. The “Be Part of Something Beyond” campaign spotlighted aviation pioneers like Amelia Earhart and Bessie Coleman, promoting strength and empowerment in STEM while reinforcing NEAM’s leadership in education and community engagement.
Supporting this, social media content and out-of-home ads drove increased foot traffic by encouraging families to visit and connect with NEAM’s mission.
The Outcomes of the Campaign
The "Be a Part of Something Beyond" campaign, running from June to December, positioned the museum as more than just a museum but as an epicenter of exploration and creativity. It helped generate a $19,000 increase in raffle and admission contest revenue and drove year-over-year growth in multiple areas. This boosted foot traffic and reinforced NEAM as a destination for inspiration and discovery rather than just a hangar filled with airplanes.
