CT Season Pass

As part of NBC CT’s tourism campaign, I helped develop the brand identity for the CT Season Pass, a loyalty program designed to boost in-state tourism. The pass allows users to earn perks by visiting attractions across Connecticut, such as the New England Air Museum. These points can be redeemed for free admission, encouraging repeat visits and deeper exploration of local landmarks and culture. My logo has appeared on MSN, Yahoo News, and NBC CT News.

Blending Memphis Style with Connecticut Charm

While exploring inspiration boards, I was drawn to badge-style logos with a funky, retro feel inspired by the Memphis design movement of the 1980s. I used bold geometric shapes and bright colors to create a playful, energetic logo that reflects Connecticut’s diverse attractions, from museums to parks. Designed in partnership with NBC CT, the logo sets a vibrant tone that helps communicate the purpose of the CT Season Pass: to boost tourism and encourage exploration across the state.

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