Rebel Creative studio

As Rebel Interactive transitioned into Rebellion Group and became a boutique creative studio, I was tasked with creating activation materials for the market launch. Inspired by team discussions, I developed a series of animations for our agency reel, drawing on skills honed freelancing and at NBC Universal. My goal was to create eye-catching graphics and a social media plan to boost Rebel’s visibility and support marketing efforts while actively contributing to the rebrand.

The Creative Playground

My Creative Director challenged me to “make this bad, but the good kind of bad.” I experimented with shapes, textures, and overlays in After Effects, using cameras and pre-comps to highlight Rebel’s rebellious identity. The clean, geometric logo was enhanced with sharp shapes to make it stand out. Alongside animations, I developed posters and activation marketing materials to support the launch. Sketching and ideation pushed me into new creative territory. One challenge was adding visual depth, which I solved through color experimentation and rhythmic design. The videos gained traction on LinkedIn with 30 likes in a day and became a key part of agency tours.

The goal was to showcase wild and creative thinking that breaks away from cookie cutter norms, staying rebellious, bold, and non-complacent. The visuals address a common problem in the industry: sameness. This design offers an alternative by highlighting unconventional ideas rooted in research and strategy. It presents a different way of thinking, grounded in purpose and backed by intention.

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