The Evolution:
An upcoming merger prompted Quantum Biopower to reinvest in its brand. With equity in the "Quantum" name, the new Quantum Organics brand needed to be familiar yet still suitable for a company at the forefront of organic waste diversion.
This rebrand required a careful evolution, retaining the roots of the current brand while adapting it to meet current market trends. This process involved evolving the colors, typography, and logo to appeal to the B2B business clientele. The redesigned logo is an emulation of the constant swirling motion within the anaerobic digester. I presented three options to the client, and they chose option one.
The Process:
Unlike many in this emerging industry, Quantum Organics has a decade of real experience. While others exaggerate their impact, Quantum stands out by being honest and clear. The brand identity needed to reflect that authenticity—evolving into something clean, modern, and aligned with the rise of new technology.
The Evolution:
Contrasting competitors whose brands are bright, bold, and dense, we infused the Quantum Organics brand with quiet confidence. This was an evolution — rather than a revolution — of the existing brand, paying homage to Quantum’s roots but underscoring its capabilities and credibility.
