Complex Forms in Simple Terms
Cypher wanted a clean and minimalistic logo. Given the examples, I aimed to showcase complex strands transformed into efficient and optimal solutions, as the company focuses on optimizing growth. With this reasoning, the logo addresses the need for information to be looped in while highlighting strength and security in healthcare optimizations. The design conveys a more corporate look, while the curved edges in the glyph make it softer and more approachable.
