The Big Brained Idea:
Virtuoso (a term for someone highly skilled in a particular art, especially music) reflects the brand’s focus on data science-driven consultancy. While many consultancies rely on serif fonts and generic messaging that fail to differentiate them, Virtuoso stands out through its use of Multi-Dimensional Intelligence, combining data science and psycholinguistics to deliver tailored solutions. This consultancy specializes in identifying the pain points of business consumers and determining what clients need to act on to be successful.
I communicated the "why" through visuals and messaging that emphasized Virtuoso’s rejection of one-size-fits-all thinking. The marketing included blog articles, social media posts, and video content showcasing expert insights and Rebellion Group’s successful client work.
Comprehensive Brand Guidelines with Messaging Pillars
The Branded Elements:
My research showed that many branding concepts relied on stock photos and generic visuals, making it hard for firms to stand out. To differentiate Virtuoso, I focused on showcasing real project work to highlight authentic solutions. The design is clean and refined, with messaging that reflects the brand’s differentiation.
The concept centers on Multi-Dimensional Intelligence. I wrote original copy and key messaging lines for the mockups to communicate this idea, reinforcing the brand’s problem-solving approach. Bold typography signals confidence, while a white and charcoal palette adds elegance. A deep pink accent brings energy and passion, setting the brand apart from typical consultancy visuals.
The 3D sphere represents creativity and flexible thinking, capturing Virtuoso’s open and adaptive mindset.
The Building Blocks:
Throughout brand development, I prioritized establishing a visual identity before launching the campaign. Starting with research and the brand board stage, I used psychographic data to tailor designs to the target audience, collaborating closely with data science and strategy teams. After finalizing the brand, I created a brand guide, website, and social media channels to activate the media and launch in the market. One key funnel tactic was organic social media, with Rebellion Group and Shaping CT's Future driving Virtuoso’s growth.
Developed a UI kit based on the website screen recording shown in the first frame of the case study, including all necessary components. The entire component library was created in Figma.
