The Big Brained Idea:
Virtuoso (a term for someone highly skilled in a particular art, especially music) reflects the brand’s focus on data science–driven consultancy. While many consultancies rely on serif fonts and generic messaging that fails to differentiate them, Virtuoso stands out through its use of Multi-Dimensional Intelligence, combining data science and psycholinguistics to deliver tailored solutions.
We communicated this "why" through visuals and messaging that emphasized Virtuoso’s rejection of one-size-fits-all thinking. Our marketing included blog articles, social media posts, and video content showcasing expert insights and Rebellion Group’s successful client work.
The Branded Elements:
My research showed many concepts used stock photos and generic visuals, making differentiation difficult. I focused on client work images to highlight real solutions. Reflecting Virtuoso’s excellence, the design is clean with clear messaging.
The brand story centers on Multi-Dimensional Intelligence. Bold typography highlights problem-solving, while white and charcoal add elegance. Dark pink brings energy and passion, addressing complacency in consultancy branding.
The 3D sphere symbolizes creativity and flexible problem-solving, representing Virtuoso’s open-minded approach.
The Building Blocks:
Throughout brand development, I prioritized establishing a visual identity before launching the campaign. Starting with research and the brand board stage, I used psychographic data to tailor designs to the target audience, collaborating closely with data science and strategy teams. After finalizing the brand, I created a brand guide, website, and social media channels to activate the media and launch in the market. One key funnel tactic was organic social media, with Rebellion Group and Shaping CT's Future driving Virtuoso’s growth.
