You Made It Here, Here’s a Quick Introduction

I got into design about eight years ago when I set out to become an engineer. What pulled me in wasn’t the buildings but the process of creating structure and identity. That interest eventually led me to brand design, where I found a way to combine creativity with strategy. I worked with organizations like Aetna, Cornell University, and a range of institutions in higher education. My focus is on building thoughtful, lasting brand identities that help people and organizations tell their story clearly and confidently.
 I also teach design as a professor, which keeps me connected to both the fundamentals and the future of the field. Teaching gives me a chance to pass on what I learned and stay inspired by new perspectives.
 For me, brand design is about more than visuals. It’s about clarity, trust, and creating something that truly reflects who you are.