Reel created by Kevin Skrocki. Includes work from CCSU Design students with their consent, along with my students’ work.
Who, where, what, and why?
Who wants to join the Design Program? Where can we target our message? What do students seek in design education and why? How can we position the program as Connecticut’s premier design destination while aligning with key messaging pillars?
Without a prior identity, I used data from students and faculty to create a new name: Central Design. It reflects the program’s central location, affordability, and small class sizes of no more than 15 students, ensuring personalized support.
The Logo
The logo mark is simple and minimal, with a half-circle symbolizing an open door or window, representing new opportunities. It's modern brutalist style uses vibrant colors and shapes to inspire creativity while keeping the student’s work front and center. The brand aims to create a collaborative space where students can ideate, learn, and grow. Focused on constructive feedback, the program prepares students for careers in agencies, marketing firms, and freelancing.
The Outcome
As a new brand, we activated social media, a website, a strong identity, and printed materials to promote the Design Program. The tagline "Shaping the Next Wave of Creatives" highlights affordable, quality education that pushes creative boundaries with faculty support. This inspired students to pursue their goals and create impactful work.
I developed clear messaging to position the program against larger schools. I designed the website’s sitemap and UI/UX to engage current and prospective students, showcase their work, and serve as a resource. The marketing plan includes social media rollouts based on research and a timeline to share Central Design’s story.
