Reel created by Kevin Skrocki. Includes work from CCSU Design students with their consent, along with my students’ work.
Who, Where, What, and Why?
The Design Program lacked a clear identity, making it difficult to attract prospective students. Without a unifying name or brand, the program struggled to stand out, and potential applicants had little awareness of what it offered or how it fit within the broader Art & Design Program.
Using input from students and faculty, I created a new identity: Central Design. The name emphasizes the program’s central location, affordability, and intimate class sizes, which allow for personalized support. This identity serves as a focused entry point for students, positioning the program as Connecticut’s premier destination for design education while aligning with key messaging pillars.
The Logo
The logo mark is simple and minimal, with a half-circle symbolizing an open door or window, representing new opportunities. It's modern brutalist style uses vibrant colors and shapes to inspire creativity while keeping the student’s work front and center. The brand aims to create a collaborative space where students can ideate, learn, and grow. Focused on constructive feedback, the program prepares students for careers in agencies, marketing firms, and freelancing.
Website Design and UX Structure
The Outcome
Central Design now stands as a clear and compelling brand within the Art & Design Program. Through a new website, social media campaigns, printed materials, and the tagline "Shaping the Next Wave of Creatives," we highlighted what makes the program unique: affordability, small class sizes, and strong faculty support. These efforts helped engage students, share their work, and position the program as a strong alternative to larger schools. With a focused strategy and consistent messaging, Central Design is well on its way to becoming Connecticut’s leading destination for design education.
